The Ring

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Published on Saturday, 02 March 2013 00:00

The RING - a retail innovation initiative from Barcelona

Syntesa collaborates with the reknowned Universitat Pompeu Fabra (Barcelona, Spain) in promoting innovative retail technology coming from Barcelona.

The collaborative platform The RING is in start-up mode, where innovative technology companies will collaborate with researches and retailers to create disruptive retail experiments.

The RING is the brain child of Rafael Pous, professor at the Universitat Pompeu Fabra and serial entrepreneur. When seeing all the talent in high-tech SMEs from Barcelona he decided to ask Syntesa to organise the secretariat of the initiative. Syntesa created the name "The RING - Retail Innovation for the Next Generation" and other marketing materials before recruiting the first members of The RING.